At a time where surfing was male-dominant, Quiksilver saw the untapped women’s surf market as a huge opportunity – not just for selling apparel, but for the growth of women’s surfing as a whole. Since Roxy was established, it has singlehandedly changed the way women are viewed as surfers and has progressed the sport to an insane level of professionalism. Over the last couple of years, Roxy has not only developed some of the most high-performance wetsuits on the market but has also designed an innovative and artistic collection that’s shaking things up amongst the fitness world. For Roxy, it’s all about making waves, and moving mountains.
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