Rip Curl

Go Surf!

An Australian brand engrained within surfing culture across the globe, Rip Curl has always been ahead of its time, since it was established in the 1960’s. During a period where surfing was seen as an organic addiction, Rip Curl elevated the sport’s amateur status to that of ‘professional’, by turning the Bells Beach Easter Contest into the Rip Curl Pro, as it’s still known today. However, it wasn’t just smart sponsorship that shaped this iconic surf brand…it was ‘The Search’. A video series which still encapsulates the essence of what surfing is and should always be about – riding the best waves in the most remote places on the globe. Plus, having Mick Fanning, Gabriel Medina and Tyler Wright believing in the brand, adds a guarantee that Rip Curl’s dedication to developing the most high-performance technical clothing is no joke. All you have to do is look at the latest Flashbomb Heatseeker…